Challenges
Solution
Democratizing research
Developed a tool to launch research in minutes, allowing user selection based on specific parameters or actions.
Created templates for common research activities
Promoting a research-first culture
Results
Reduced average time to set up research by 7x
Increased the number of researches by 10x
Teams reported greater confidence in decision-making
Lessons learned
Tools shape workflows and can drive efficiency
Democratizing research boosts team engagement and overall research quality
Quantity leads to quality—more research creates better insights