Product: Omo/ My role: Lead Product Designer / 2023 — 2024

How our team increased the number of researches by 10x

Product: Omo/ My role: Lead Product Designer / 2023 — 2024

How our team increased the number of researches by 10x

Product: Omo/ My role: Lead Product Designer / 2023 — 2024

How our team increased the number of researches by 10x

⚠️ Problem:
The number of user research sessions conducted was insufficient to guide design decisions effectively. This lack of understanding of user needs impacted the quality of ideas for further testing and ultimately affected user satisfaction.

⚠️ Problem:
The number of user research sessions conducted was insufficient to guide design decisions effectively. This lack of understanding of user needs impacted the quality of ideas for further testing and ultimately affected user satisfaction.

⚠️ Problem:
The number of user research sessions conducted was insufficient to guide design decisions effectively. This lack of understanding of user needs impacted the quality of ideas for further testing and ultimately affected user satisfaction.

⭐️ Objective:
Increase the number of research conducted to make user feedback an integral part of the design process

⭐️ Objective:
Increase the number of research conducted to make user feedback an integral part of the design process

⭐️ Objective:
Increase the number of research conducted to make user feedback an integral part of the design process

Challenges

Solution

Democratizing research

  • Developed a tool to launch research in minutes, allowing user selection based on specific parameters or actions.

  • Created templates for common research activities

Promoting a research-first culture

Results

  • Reduced average time to set up research by 7x

  • Increased the number of researches by 10x

  • Teams reported greater confidence in decision-making

Lessons learned

  • Tools shape workflows and can drive efficiency

  • Democratizing research boosts team engagement and overall research quality

  • Quantity leads to quality—more research creates better insights