Product: Omo / My role: Lead Product Designer / 2024

Live activity that boosted core action by 12%

⚠️ Problem:
Users struggle to stay motivated and consistently track meals. Many want to improve their eating schedule to reach nutrition goals.

💡 Hypothesis:
Live Activity will remind users to log meals, increasing consistency and helping them stick to their schedule.

Note: Research data is not shown due to NDA restrictions.

We started with a simple meal schedule based on user settings and added key actions directly to the Live Activity.

We started with a simple meal schedule based on user settings and added key actions directly to the Live Activity.

We started with a simple meal schedule based on user settings and added key actions directly to the Live Activity.

During testing, we found that automatic Live Activity updates could be annoying for some users, so we added an optional activation screen.

During testing, we found that automatic Live Activity updates could be annoying for some users, so we added an optional activation screen.

During testing, we found that automatic Live Activity updates could be annoying for some users, so we added an optional activation screen.

We planned for future scaling by designing multiple states for the Live Activity.

We planned for future scaling by designing multiple states for the Live Activity.

We planned for future scaling by designing multiple states for the Live Activity.

Results

We ran an A/B test to measure the impact of the Live Activity widget.

The results:
↑ +12% increase in completed meal logs
↑ +5% increase in hydration tracking

The widget made it easier for users to stick to their routines and boosted engagement with core actions.


We ran an A/B test to measure the impact of the Live Activity widget.

The results:
↑ +12% increase in completed meal logs
↑ +5% increase in hydration tracking

The widget made it easier for users to stick to their routines and boosted engagement with core actions.


We ran an A/B test to measure the impact of the Live Activity widget.

The results:
↑ +12% increase in completed meal logs
↑ +5% increase in hydration tracking

The widget made it easier for users to stick to their routines and boosted engagement with core actions.


LinkedIn

Medium

Behance

LinkedIn

Medium

Behance

LinkedIn

Medium

Behance