Product: Omo / My role: Lead Product Designer / 2024

How personalized feedback improved engagement by 21%

Product: Omo / My role: Lead Product Designer / 2024

How personalized feedback improved engagement by 21%

Product: Omo / My role: Lead Product Designer / 2024

How personalized feedback improved engagement by 21%

⚠️ Problem:
Users didn’t get personalized insights from their food logs. Without clear feedback, they struggled to understand the impact of their choices.


⚠️ Problem:
Users didn’t get personalized insights from their food logs. Without clear feedback, they struggled to understand the impact of their choices.


⚠️ Problem:
Users didn’t get personalized insights from their food logs. Without clear feedback, they struggled to understand the impact of their choices.


⭐️ Solution:
We introduced meal scores and AI feedback to help users improve their nutrition with clear, actionable insights.

⭐️ Solution:
We introduced meal scores and AI feedback to help users improve their nutrition with clear, actionable insights.

⭐️ Solution:
We introduced meal scores and AI feedback to help users improve their nutrition with clear, actionable insights.

Results

😡 Too many “Off Track” scores frustrated users, lowering retention

💪 Despite this, calorie tracking engagement increased (Day 0: +21%)

🧪 Most users explored data in the new nutrient section (>50%)

Next steps

  • Adjust scoring to be more balanced and motivating

  • Keep iterating on AI Coach Feedback based on user feedback

  • Expand the macronutrient distribution section

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LinkedIn

Medium

Behance

LinkedIn

Medium

Behance