Work hard.
Design for humans

I’m Andrii Zhulidin, a product designer crafting human-centered, data-driven solutions that make an impact.

Byte-sized case studies

How we redesigned recipe swapping and improved completion rate

From concept to interface: A visual case study of Unimeal app

How we decided which feature to build first using user insights

How our team increased the number of researches by almost 10x

From concept to interface: A visual case study of MadMuscles app

How researching user mental models helped us build our product strategy